A small "why not?" five years ago.
It started with a quiet thought, sometime around five years back. We'd see beautiful things travelling abroad — a thoughtfully shaped ceramic mug from one country, a hand-painted bowl from another, a vase that turned a kitchen counter into something lovely just by being there.
And we'd think — why don't more of these reach Indian homes?
Not the mass-market plastic. Not the same old factory pieces. The kind of homeware that someone, somewhere had genuinely poured care into making.